Work closely with the management and Operations team to manage the entire aspect of Digital marketing and its strategies. You will expand the company’s brand presence by finding the target audience to distribute marketing content. The ideal candidate is both a self-motivated individual and a positive team player.

* Plan and execute digital marketing campaigns to gain onsite traffic
* Monitor and analyse effectiveness of marketing content for email marketing, website, social media & video content
* Find and target audiences & accordingly onboard/execute paid social media marketing, content aggregations and influencer marketing plans
* Collecting and Evaluating customer feedback data
* Specific focus on: Search marketing (SEM and SEO), Mobile App – User experience, downloads, usage growth, Affiliate program, Ratings & reviews program, and other company’s 3rd party marketing vendors
* Content creation, publishing, workflow, and delivery
* Manage content calendar and related deadlines to meet production/launch deadlines.
* Partner with cross functional teams to leverage data and insights to develop and drive strategies and alignment to KPIs.
* Measure content success with key metrics including SEO performance, keyword rank, and lead optimisation efforts.