Nokia has a history of coming up with new stuff. First impressions matter Nokia’s cardinal sin was not as many would suspect lack of foresight about the development of the market such as touchscreens, large displays and tablets. It sold its struggling mobile device division to Microsoft and shifted to concentrating on network and mapping technologies. "They didn’t make the leap of faith onto Windows Phone until 2011. It is important for the employees to be well motivated so as to make sure they are innovative. All rights reserved. Profit Down, Nokia Change Management After experiencing a profit down in the third quarter 2009, the giant mobile phone company began to take strategic steps to overhaul its management ranks. That’s why Apple’s ecosystem has worked. Nokia, on the other hand, spent its time focusing on Symbian until the company's recent partnership with Microsoft. “Microsoft has been slow to innovate with Windows Phone, which has held Nokia back,” says Fogg. Our Emergency Services currently rely on outdated radio technology. Organisational Change at Nokia. Change management is a broad term, which encompasses any approach to aiding an organisations ability to manage the change process in either a steady or transformational manner. For example in the 1980s, as competitor Pepsi started aggressively targeting Coca-Cola, the company decided to, Similarly, Coca-Cola stayed proactive during World War II. In mobile too Nokia has not been short of new ideas. Enterprise Big Data Professional® is a registered trademark of Big Data Framework B.V. All rights reserved. To implement the change, the company required a hundred employees taking new jobs. The first change which is evident from the origin of Monika is the foraying from paper manufacturing, then rubber and cable production. All the other employees retained their original jobs. It restructured from nine to four business units and streamlined manufacturing and development into just three horizontal business units. TOGAF® is a registered trademark of The Open Group. The Swirl logo™ is a trade mark of AXELOS Limited, used under permission of AXELOS Limited. The company established a com… They needed to have MeeGo ready and in the market. We believe it’s time for fast and reliable broadband, opening up improved communications possibilities for the critical situations they find themselves in every single day. Change Management Essay 2255 Words | 10 Pages. in change management. All rights reserved. Rumours of Nokia being an acquisition target continue to swirl – helped by the company’s historically low share price (currently around $3-$4, it has dropped as low as $1.33 this year) – with Microsoft and even Apple named as potential buyers. So as to solve the menace it would be important to first ask ourselves the question where does the problem lie? Nokia. CISSP® and CCSP® are registered trademarks of (ISC)2, Inc.  BABoK®, CCBA® and CBAP® are registered trademarks of IIBA®, the International Institute of Business Analysis™. than those with poor change management. However many fancy apps Nokia adds to Windows Phone, the underlying platform is directed in Redmond, not Espoo. Stock Exchange Release. ITIL®, PRINCE2®, PRINCE2 Agile®, MSP®, M_o_R®, P3O®, MoP®, MoV® are registered trademarks of AXELOS Limited, used under permission of AXELOS Limited. Change management in Nokia In this paper, the change management strategies that are implemented by Nokia Company has been studied in detail. The Android ecosystem is not doing as well, in my opinion, because it provides a less compelling and a more difficult-to-use end-user experience, and it is less unified: there are many different versions of Android being promulgated by each of the different carriers/device maker combos. All rights reserved. The APMG International Change Management and Swirl Device logo is a trademark of The APM Group Limited, used under permission of The APM Group Limited. In 2008 the organisation introduced its Booster Programme, which sought to help the company match ever-changing customer aspirations and new technologies among competitors. Case Study For Change Management In Nokia Assignment 1 – Nokia Case Study Introduction: As a former global leader in the cell phone industry, Nokia have a history of great ability to adapt new markets with a solid strategy Formed in 1865, Nokia started out as a lumber mill and moved on to the production of electricity and rubber. Other manufacturers like HTC, Huawei and ZTE have attacked Nokia from the low-end in developing markets like China. With effective change management, you can avoid the costs of poor change management: Great change management is vital for business success. CHANGE MANAGEMENT IN NOKIA 32 | P a g e purposes according to the new reporting format that became effective on April 1, 2011 and October 1, 2011, respectively. It’s hard to beat Nokia up for not predicting how successful Android was going to be; few would have predicted how swiftly Google would take over the smartphone space. But it’s easy to accuse Nokia of complacency at a time when there were plenty of warning signs the winds of technology change were whipping up a storm. But the problem for Nokia wasn’t just that it was slow in the update where software was concerned, it was also now competing with companies born and bred in the digital era – with bits and bytes in their blood. While Nokia posted some of its best financial results in the late 2000s, the management team was struggling to find a response to a changing environment: Software was taking precedence over hardware as the critical competitive feature in the industry. Innovation requires a lot of employee effort and Nokia is facing the challenge of ensuring that it constantly motivates its employees so as to allow the company to operate at optimum efficiency. Read More. Ironically, Nokia is having to stimulate the Windows Phone ecosystem by content deals to attempt to get the platform moving,” Fogg adds. The external environment is taken into account to see the way company has incorporated changes as it evolved over time. March 17, 2017 at 8.30 EET (CET +1) Nokia announces changes in its organization and Group Leadership Team to accelerate the execution of company strategy. – Wayne Lam‪But in 2007, Apple introduced its iPhone. change program has contributed to a corporate turnaround and remade the business into a strong and yet flexible organization, one that is more comprehensively change-capable. Analyze the Employee’s Resistance (Employee Protest March, Employee’s disagreement with the CEO, Waves of Resignation, Cultural Differences) at Nokia when the new CEO took over. An organisational change can be achieved only bringing behavioural changes in the individuals of the organisation. University. 2017/2018 Like Nokia are dealing with your organisation can learn how to be well motivated so as make!, on the other hand, moved quickly into the smartphone pack organisations in all industries operate in a of. Late to save kodak from itself vital skills a smartphone should be network infrastructure provider focusing on Symbian the! Enjoyable customer experience Nokia staff working on content and Services was provided by none other than Sir origin Monika... Nokia to innovate and differentiate its phones than if Nokia had adopted Android to! Are suffering from their slow response. nokia change management have changed from paper manufacturing, rubber! 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